Case 01
Revenue Alignment
Realigned a fragmented sales motion with marketing output, rebuilding the conversion path so existing effort started producing measurable, repeatable revenue.
50%Revenue Growth
9+
Years
Growth • Marketing • Sales Strategist
Growth systems that finally make the revenue match the work.
For nine years I have operated inside the engine room of growth, contracting independently with Jumia, building inbound pipelines, fixing the disconnect between marketing motion and the deals that actually close. My work is quiet, structural, and deliberate.
When growth, sales and marketing begin to move together, the business starts to breathe differently. The work becomes clearer, execution becomes lighter and the results become easier to sustain.
9+
Years
What I Do
Three disciplines. One revenue system.
The work inside a business changes when growth, sales and marketing stop moving in silos.
01
Growth Systems
Building operational systems that connect visibility, positioning, sales and conversion into one scalable structure.
02
Marketing & Positioning
Creating positioning and content systems that attract inbound attention, trust and business opportunities.
03
Sales Operations
Fixing broken sales structures, lead flow and conversion systems so effort translates into revenue.
“Businesses rarely struggle because people are not working. They struggle because effort is disconnected from revenue.”
0%
Conversion Rate
0%
Revenue Growth
0%
Engagement Increase
0M+
Revenue Generated in 7 Months (NGN)
0
Years in Marketing & Sales
0
Inbound Clients from Positioning
Experience
A decade of working inside the engine.
September 2025 - Present
Growth, Marketing & Sales Strategist
A.F Jason Limited
Leading the design of an integrated growth system: connecting positioning, marketing, sales operations and conversion into one accountable revenue engine.
9 Years
Independent Sales Contractor
Jumia
Operated independently within one of Africa’s largest e-commerce platforms, managing lead pipelines, vendor activation and conversion across long, distributed cycles.
Toolkit
Tools I work with.
AI & Research
- GPT Systems
- Research Intelligence
- Market Analysis
Operations
- Excel
- Google Workspace
- Slack
- CRM Systems
- Pipeline Management
Communication
- Email Marketing
- Client Communication Systems
Results
Quiet systems. Measurable outcomes.
A selection of case work demonstrating how connected growth, positioning and sales operations translate into revenue.
Case 02
Inbound Positioning
Restructured positioning and trust signals into a calm, consistent narrative, resulting in nine inbound clients arriving without paid acquisition.
9Inbound Clients
Case 03
LinkedIn Growth
Designed a content rhythm grounded in strategic intelligence rather than volume, compounding visibility into qualified conversations and warm pipeline.
60%Engagement Lift
Testimonials
Trusted by founders and operators.
Real feedback from people Funmilayo has worked with.
Funmilayo has a strong understanding of how marketing, positioning and execution work together to drive real growth. Her insights helped me approach my personal brand with more strategy and confidence, leading to stronger engagement, steady follower growth and more inbound leads.
Esther Olamide
Content Marketing Strategist
She doesn't chase trends or empty visibility. She focuses on building strategies that connect marketing directly to sales. Her ability to identify gaps, design systems and drive measurable growth is impressive.
Demilade Kareem
AI-Powered Operations & Systems Consultant
My LinkedIn game changed the moment I met Funmilayo. She brought clarity, structure and intentionality to the way I approached content and visibility.
Princess Bamigboye
Engineering Workforce Builder & Speaker
Start Here
A quiet conversation about where revenue is leaking.
If your team is working hard and the numbers still feel disconnected from the effort, that is usually a systems problem, not a people problem. Book a strategy conversation and we will trace the disconnect together.
Education
Trained in numbers. Refined in people.
BSc in Statistics
A foundation in quantitative reasoning, the discipline of reading patterns inside noise.
Masters in Human Resources
The study of how people, incentives and systems interact to produce outcomes.